Grand Theft Auto 6 is now available for pre-order. Rockstar Games offers two versions: the Standard edition and the Ultimate edition. The Standard edition costs 80 dollars. The Ultimate edition is priced at 100 dollars and includes a range of extra in-game benefits.
According to Take-Two Interactive, parent company of Rockstar Games, more players are choosing the higher-priced Ultimate edition. Take-Two CEO Strauss Zelnick spoke about the strong demand in a recent interview with CNBC.
Zelnick said GTA 6 pre-orders are performing much better than expected. During the company’s first-quarter earnings call, he described the start of pre-orders as exceptional. He later told analysts that the numbers are unprecedented.
At the same time, Zelnick tried to keep expectations in check. He noted that Rockstar has worked hard to innovate. He believes the final game will exceed the high anticipation surrounding it.
When discussing pricing, Zelnick observed that players are buying both editions. However, demand is skewing toward the 99.99-dollar Ultimate version. He suggested this trend reflects the fact that the most dedicated fans are placing pre-orders first.
The Ultimate edition unlocks additional vehicles, outfits, weapons and other items throughout the main story. New content appears after each story chapter. Rockstar has also reserved certain in-game experiences and areas exclusively for Ultimate edition owners.
Zelnick also commented on an upcoming extended look at the game. Grand Theft Auto 6: An Extended Look will premiere exclusively on Netflix on August 27. It will arrive six hours before the same video becomes available on YouTube. Zelnick declined to share specific details but said the presentation is worth watching.
Grand Theft Auto 6 is scheduled to launch on November 19, 2026, for PlayStation 5 and Xbox Series X/S. The open-world title returns to the Vice City setting. It features dual protagonists, Lucia and Jason, a couple drawn into crime after a heist goes wrong. Industry observers expect the game to become the biggest entertainment launch of all time.
Tech All Over 